SI Partners were lead sell side advisor to Jaguar Land Rover (JLR) on the sale of its marketing vehicle, Spark44 to Accenture.
This landmark transaction marks a pivotal step in advancing JLR’s marketing strategy, leveraging Accenture’s world-class digital and creative capabilities to enhance customer experiences and drive global brand engagement.
The integration of Spark44 into Accenture Interactive and Accenture Operations establishes an innovative agency model designed to accelerate JLR’s global marketing effectiveness. The partnership will deliver industry-leading multi-platform, digital-first, and personalized customer experience (CX) capabilities, transforming how JLR connects with its customers across all brand touchpoints.
Spark44, initially created to serve JLR’s unique needs as an in-house marketing agency, has played a central role in shaping JLR’s brand and customer experience strategy globally. By joining forces with Accenture, the agency’s management and employees will benefit from access to a larger organization, enriched opportunities, and expanded resources.
Accenture’s integration of Spark44 will unify JLR’s marketing data, creative capabilities, and customer insights, creating a seamless and personalized approach to customer engagement in alignment with JLR’s “Customer First” philosophy.
This partnership reinforces JLR’s commitment to driving innovation across its marketing strategy, enhancing both the purchasing and ownership experience for its customers.
Full press release on Campaign