SI Global advised SAMY Alliance on their M&A strategy, target identification and market access in North America.
SI Global has advised Bridgepoint-backed, SAMY Alliance on its acquisition of Content Lab, a leading U.S.-based TikTok-certified ecosystem partner. This acquisition represents a key step in SAMY Alliance’s strategy to strengthen its position as a leader in the social-first marketing space. By integrating Content Lab’s expertise in user-centric, data-driven strategies with SAMY’s creative and tech-driven approach, the partnership is poised to revolutionise how brands connect with audiences worldwide.